Six Core Demand Programmes

Demand that converts.
Precision-built. Data-driven. Always-on. Precision-built.

Six programmes. Two strategic layers. One system designed to fill your pipeline with the right buyers — verified, qualified, and ready to close.

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B2B Professionals
in our publisher network
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Deliveries Made
Globally
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Core Demand
Programmes
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Global Markets
Covered
The Framework

Two strategic layers.
Infinite combinations.

Methods are how your message travels. Campaign types are how you qualify what comes back. Layer them and your pipeline compounds.

01 Layer One — Methods
How your message travels & where prospects enter.

Each method is a distinct entry point — reaching buyers where they are, in the mode they're in right now. Researchers, in-market prospects, event attendees.

Layer
+
Layer
02 Layer Two — Campaign Types
How you qualify, target, and structure the leads.

Strategic overlays that define exactly who you talk to, what they must qualify against, and what depth of engagement you need before a sales conversation starts.

Six Programmes

Every programme. Every spec.
Choose your entry point.

Start where your pipeline breaks. Stack programmes as results compound. Every card below links to the full programme spec.

01
Method — Channel & Capture
Content Syndication Programs

Your gated assets surface exactly where B2B buyers research. Whitepapers, guides, and reports placed at the precise moment buyers are evaluating options. Direct lead capture. Known intent. Zero guesswork.

↗ Intent-Reach
02
Method — Channel & Capture
Intent-Driven Email

Precision outreach triggered by real-time buying signals. When prospects start searching your category, we reach them within hours. Not days. Not guesses. Delivery at the peak of in-market behaviour.

↗ Real-Time Intent
03
Method — Channel & Capture
Webinar & Event Registration

Full-funnel attendance and lead capture for live and on-demand events. We identify, target, and register verified B2B professionals at the right seniority and vertical. Quality attendees, not volume fills.

↗ Full-Funnel Capture
04
Campaign Type — Strategy & Qualification
Account-Based Marketing

Hyper-targeted engagement across your highest-value named accounts. Orchestrated multi-channel signals build pipeline depth within specific organisations — before your sales team makes the first call.

↗ Named Accounts
05
Campaign Type — Strategy & Qualification
Embedded Form Campaigns

Native lead capture placed directly inside premium publisher content. Prospects fill your form without leaving the article — highest quality, lowest friction, maximum contextual relevance at the point of reading.

↗ Native Capture
06
Campaign Type — Strategy & Qualification
BANT Qualifying Campaigns

Sales-ready leads pre-qualified against Budget, Authority, Need, and Timeline. Your sales team receives only prospects who have confirmed all four criteria. No cold calls. No wasted hours. Pure pipeline.

↗ Sales-Ready Leads
The Process

Brief to first lead.
Under two weeks.

A clear four-step path from your goals to verified, sales-ready leads landing in your CRM.

1
Share Your Brief

Tell us your ICP, target accounts, funnel stage, and volume goals. The more detail you share, the tighter the programme we build.

2
Programme Built

Within 24 hours we deliver a tailored plan — channel mix, timeline, pricing, and projected lead volumes for your review.

3
Campaign Activates

Once agreed, your campaign activates within one week across our publisher network. No waiting, no onboarding delays.

4
Leads Delivered

First verified leads arrive within 14–18 days. Delivered directly to your CRM or in your preferred format on the schedule you set.

TechTarget IDG Foundry Netline DemandBase Bombora G2 Spiceworks BrightTALK ON24 Aberdeen 6sense Rollworks Marketo Eloqua TechTarget IDG Foundry Netline DemandBase Bombora G2 Spiceworks BrightTALK ON24 Aberdeen 6sense Rollworks Marketo Eloqua
Find Your Fit

Not sure which programme?
Start here.

Pick the challenge that matches your pipeline gap and we'll point you straight to the right programme — and the right team.

Early buying cycle
Building awareness with researchers

Buyers are still learning. They're reading comparisons, downloading guides, consuming content. You need to be where they are when intent first forms.

Content Syndication →
Mid-funnel — active buyers
Reaching prospects already evaluating

Buyers are showing real intent signals today. Speed-to-contact is everything at this stage — every hour you wait is ground for a competitor to take.

Intent-Driven Email →
Strategic accounts
Penetrating your highest-value logos

You have a target account list. Big deals. You need coordinated, multi-stakeholder engagement within each organisation before your sales team arrives.

Account-Based Marketing →
Event pipeline
Filling your webinars and live events

You have an event. You need quality registrations from the right seniority and verticals — not just attendance numbers that look good on a slide.

Webinar & Event Reg. →
Sales-qualified pipeline
Handing sales only pipeline-ready leads

Your sales team is wasting cycles on unqualified enquiries. You need every lead to have confirmed Budget, Authority, Need, and Timeline — before contact.

BANT Qualifying →
Content as conversion
Capturing leads inside live publisher content

You want your form embedded inside the content itself — capturing intent at the moment of highest contextual relevance, without sending readers to a landing page.

Embedded Forms →
Get Started

Tell us your funnel challenge.
We'll build the programme.

Which stage needs the most help? Share your challenge and we'll match you to the right programme and share examples within one business day.

GDPR & CCPA compliant — your data is never shared
Programme plan delivered within 24 hours of full brief
Dedicated campaign manager assigned at onboarding
First verified leads arrive within 14–18 days of activation

Explore Programmes

Tell us your challenge and we'll match you to the right solution.

100% secure. GDPR compliant. Never shared.